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HomeDesigner Tips & Tricks
Spring Clean Your Brand
April 1, 2026
By Kayla Spelling

Spring Clean Your Brand: What to Refresh on Your Website Right Now

Is your website feeling outdated? Learn what to refresh this spring to improve performance, design, and conversions without a full redesign.

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The Quiet Skill That Makes Designers More Valuable Than AI
March 15, 2026
By Kayla Spelling

The Quiet Skill That Makes Designers More Valuable Than AI

AI is changing the design industry, but human designers still offer something machines cannot replicate. Learn the quiet skill that keeps designers valuable in an AI world.

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Back-to-Business, But Make It Intentional: Creative Planning for the Rest of 2025
August 4, 2025
By Kayla Spelling

Back-to-Business, But Make It Intentional: Creative Planning for the Rest of 2025

August is the new September. Learn how to reflect, refine, and plan your creative business with intention as you head into the second half of 2025.

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Summer Isn’t Slowing Down—Here’s How I’m Using This Season to Reflect and Refocus
July 22, 2025
By Kayla Spelling

Summer Isn’t Slowing Down—Here’s How I’m Using This Season to Reflect and Refocus

Summer doesn’t have to mean slowing down. Learn how I’m using this season to reflect, refine goals, invest in learning, and stay creatively aligned.

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You’re Not Selling a Product. You’re Selling a Feeling.
June 16, 2025
By Kayla Spelling

You’re Not Selling a Product. You’re Selling a Feeling.

People buy based on how your brand makes them feel. Learn how emotional design builds connection, loyalty, and sales and how to tap into that power.

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How to Give Creative Feedback That Gets Results
June 9, 2025
By Kayla Spelling

How to Give Creative Feedback That Gets Results

Want better design outcomes? Learn how to give creative feedback that leads to stronger work, smoother collaboration, and real results.

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Design Is a Conversation, Not a Command: How I Collaborate with Clients for Better Results
June 4, 2025
By Kayla Spelling

Design Is a Conversation, Not a Command: How I Collaborate with Clients for Better Results

Want better branding or web design results? Learn why collaboration, not control, is key when working with a designer and how to get the most out of the process.

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The Design Audit: What I Look for in Every Brand Before Touching a Pixel
May 19, 2025
By Kayla Spelling

The Design Audit: What I Look for in Every Brand Before Touching a Pixel

Before I design anything, I audit the brand. Here's what I look for to ensure the visuals align with strategy, emotion, and conversion.

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Designing for Emotion: The Secret Ingredient of Every Great Website
April 29, 2025
By Kayla Spelling

Designing for Emotion: The Secret Ingredient of Every Great Website

Great websites go beyond layout. They connect through feeling. Learn why designing for emotion is the key to building websites that engage and convert.

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Why I Stopped Chasing Perfect and Started Creating with Purpose
April 22, 2025
By Kayla Spelling

Why I Stopped Chasing Perfect and Started Creating with Purpose

Perfectionism kills creativity. Here’s how I let go of “perfect” and started creating with purpose—and why done (with intention) is always better than perfect.

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Recent Posts

Designing for Emotion: The Secret Ingredient of Every Great Website
Designing for Emotion: The Secret Ingredient of Every Great Website
April 29, 2025
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5 Shudder Picks for December: Chilling Holiday Horrors You Can’t Miss
December 8, 2024
The Work/Life Balance Of Being A Freelancer
The Work/Life Balance of Being a Freelancer
January 5, 2023

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